Client
Client
Capturely
Capturely
B2B SaaS / Online Photography
B2B SaaS / Online Photography
Category
Category
Duration
Duration
2 Months
2 Months
Book a session
Book a session
3x increase in revenue with re-design
3x increase in revenue with re-design
3x
Jump in revenue
Jump in revenue
10 mins
10 mins
Session time
Session time
4.9
4.9
Google Rating
Google Rating
Snapshot
Snapshot
Capturely performs remote professional headshots for enterprise clients through connecting their employees with a professional photographer over a smartphone. The photographer connects to and remotely controls the client’s smartphone to procure the raw imagery.
Their initial pilot relied on a rough, non-scalable interface. To address this, we proposed a redesigned experience that works seamlessly with their existing backend and APIs, making the product more intuitive, scalable, and enterprise-ready.
Capturely performs remote professional headshots for enterprise clients through connecting their employees with a professional photographer over a smartphone. The photographer connects to and remotely controls the client’s smartphone to procure the raw imagery.
Their initial pilot relied on a rough, non-scalable interface. To address this, we proposed a redesigned experience that works seamlessly with their existing backend and APIs, making the product more intuitive, scalable, and enterprise-ready.
Missing flows for reviewing headshots and navigating it alongside client and finally
shipping the headshots.
Missing flows for reviewing headshots and navigating it alongside client and finally shipping the headshots.
Interface for clients was same as photographers, which was almost
counter-intuitive.
Interface for clients was same as photographers, which was almost counter-intuitive.
What Capturely currently had was a single screen that somehow got outputs.
But the outputs too were not usable 80% of the times resulting in heavy
business costs.
What Capturely currently had was a single screen that "somehow got outputs", but the clicked images were not usable 80% of the times resulting in heavy business costs.
Phase 1
Phase 1
The Original Problem
The Original Problem
The current system was so broken that we had to start from scratch and understand the real user journeys and needs of all three stakeholders: the photographers, the employees and the company.
The current system was so broken that we had to start from scratch and understand the real user journeys and needs of all three stakeholders: the photographers, the employees and the company.
Enterprise photoshoots are logistically complex and time-consuming, with inconsistent quality across locations.
Enterprise photoshoots are logistically complex and time-consuming, with inconsistent quality across locations.
Discovery
Discovery
Across all three user groups, a clear pattern emerged: the core challenge was streamlining coordination, preparation, and control in a remote setting.
The current prototype failed to address this, relying on a single-screen interface without the systems needed to support a seamless experience.
Across all three user groups, a clear pattern emerged: the core challenge was streamlining coordination, preparation, and control in a remote setting.
The current prototype failed to address this, relying on a single-screen interface without the systems needed to support a seamless experience.
“What should be a simple photoshoot turns into a full-blown operation.”
“What should be a simple photoshoot turns into a full-blown operation.”
Observations — Companies
Observations — Companies
Internal teams spend disproportionate time on scheduling,
follow-ups, and logistics
Internal teams spend disproportionate time on scheduling,
follow-ups, and logistics
Studio-based shoots lead to productivity loss due to travel and
wait times
Studio-based shoots lead to productivity loss due to travel and
wait times
What they need is not a vendor, but a repeatable, low-effort system
What they need is not a vendor, but a repeatable, low-effort system
“I don’t want to spend too much time figuring
it out, I have real deadlines”
“I don’t want to spend too much time figuring
it out, I have real deadlines”
Observations — Employees
Observations — Employees
High friction leads to delays, awkward starts, and lower confidence
High friction leads to delays, awkward starts, and lower confidence
Any process that takes them away from work feels like a burden
Any process that takes them away from work feels like a burden
They value speed, simplicity, and clear guidance over perfection
They value speed, simplicity, and clear guidance over perfection
“I spend more time setting things up and waiting than actually taking photos.”
“I spend more time setting things up and waiting than actually taking photos.”
Observations— Photographers
Observations— Photographers
Significant time lost in repeating formalities, environment noise
and preparations
Significant time lost in repeating formalities, environment noise
and preparations
Sessions become unpredictable due to varying client readiness
Sessions become unpredictable due to varying client readiness
They need prepared clients and structured sessions to focus
on quality
They need prepared clients and structured sessions to focus
on quality
Opportunity
Opportunity
If the goal is to achieve studio-quality results, why not recreate the studio experience itself?
If the goal is to achieve studio-quality results, why not recreate the studio experience itself?
Recreating a real-world experience online using everyday devices is both challenging and comes with inherent trade-offs.
We knew we were giving up a lot by relying on the client’s phone: control, consistency, and ideal setups. Instead of forcing perfection, we focused on making it work in the real world: guiding users simply and giving client and photographers as much control as possible without making it confusing.
Recreating a real-world experience online using everyday devices is both challenging and comes with inherent trade-offs.
We knew we were giving up a lot by relying on the client’s phone: control, consistency, and ideal setups. Instead of forcing perfection, we focused on making it work in the real world: guiding users simply and giving client and photographers as much control as possible without making it confusing.
Phase 2
Phase 2
Product Strategy
Product Strategy
Photographers will lose access to their own equipment, so we had to design an interface that lets them control and optimize the client’s camera with the same precision, without added complexity.
We had to introduce a clear communication loop to prepare companies and their employees, especially those less tech-savvy.
We had to build a clean design to enable the interaction between photographer and client to mirror a real studio session, seamless direction, feedback, and control.
Photographers will lose access to their own equipment, so we had to design an interface that lets them control and optimize the client’s camera with the same precision, without added complexity.
We had to introduce a clear communication loop to prepare companies and their employees, especially those less tech-savvy.
We had to build a clean design to enable the interaction between photographer and client to mirror a real studio session, seamless direction, feedback, and control.
Camera 2.0
Camera 2.0
Photographers need control, but too many controls = complexity.
We added context-aware controls (based on device capabilities) like camera type, focal length, zoom and grid.
Real-time device sync was also integrated to enable seamless communication between photographer and the employee. We achieved maximum of what was possible with client device constraints, without compromising with the ideal output.
Photographers need control, but too many controls = complexity.
We added context-aware controls (based on device capabilities) like camera type, focal length, zoom and grid.
Real-time device sync was also integrated to enable seamless communication between photographer and the employee. We achieved maximum of what was possible with client device constraints, without compromising with the ideal output.
Client experience [gallery + favs]
Client experience [gallery + favs]
Once the photoshoot wraps up, clients can quickly go through their photos and pick their favourites within a short time. It’s a simple way to stay involved while the photographer takes a quick breather.
Once they’re done, or if they skip or time runs out, the photographer is notified and makes the final selections, keeping the client’s preferences in mind before sending the images for retouching.
Once the photoshoot wraps up, clients can quickly go through their photos and pick their favourites within a short time. It’s a simple way to stay involved while the photographer takes a quick breather.
Once they’re done, or if they skip or time runs out, the photographer is notified and makes the final selections, keeping the client’s preferences in mind before sending the images for retouching.
Ready to ship [image selection]
Ready to ship [image selection]
Once favourites are selected, the entire set is uploaded from the client’s phone to the cloud, ensuring the photographer works with high-resolution images during final selection.
Once favourites are selected, the entire set is uploaded from the client’s phone to the cloud, ensuring the photographer works with high-resolution images during final selection.
Phase 3
Phase 3
Usability testing
Usability testing
Breaking the journey into clear steps: photoshoot, favourites, and final selection made the whole experience feel more natural and easier to follow.
It reduced confusion, improved coordination, and helped both clients and photographers stay in sync.
Breaking the journey into clear steps: photoshoot, favourites, and final selection made the whole experience feel more natural and easier to follow.
It reduced confusion, improved coordination, and helped both clients and photographers stay in sync.
Easing out the creases in sub-flows made coordination effortless with
a clear, repeatable system.
Easing out the creases in sub-flows made coordination effortless with a clear, repeatable system.
A studio-like precision on the client’s device was achieved without
overwhelming the workflow
A studio-like precision on the client’s device was achieved without overwhelming the workflow
Reduced uncertainty by aligning each stage with how a studio session
naturally unfolds
Reduced uncertainty by aligning each stage with how a studio session naturally unfolds
Clients still lacked context upfront, so photographers spent extra time
explaining the process on calls which costed almost double.
Clients still lacked context upfront, so photographers spent extra time explaining the process on calls which costed almost double.
Problem
Problem
Clients often joined the session without a clear idea of what to expect or how to prepare. Photographers ended up spending extra time walking them through the process, making calls longer and taking away from the actual photoshoot experience.
Clients often joined the session without a clear idea of what to expect or how to prepare. Photographers ended up spending extra time walking them through the process, making calls longer and taking away from the actual photoshoot experience.
Introducing the Greenroom
Introducing the Greenroom
The Greenroom is a simple prep space between the client and the photographer. It helps users get ready for the shoot with easy guidance on phone placement, lighting, framing, and posture.
If the photographer hasn’t joined yet, users wait here and prep, so when the session starts, everything feels smooth and ready.
The Greenroom is a simple prep space between the client and the photographer. It helps users get ready for the shoot with easy guidance on phone placement, lighting, framing, and posture.
If the photographer hasn’t joined yet, users wait here and prep, so when the session starts, everything feels smooth and ready.
Outcome
Outcome
Users joined prepared: the concept of greenroom removes first-minute
chaos with clear instructions on lighting, framing, background and
posture.
Users joined prepared: the concept of greenroom removes
first-minute chaos with clear instructions on lighting, framing, background and posture.
Reduced cognitive load during shoot for both employees and
photographer.
Reduced cognitive load during shoot for both employees and
photographer.
Saved about average of 15 mins time on each session.
Saved about average of 15 mins time on each session.
Preparation before participation so every session starts smoothly.
Preparation before participation so every session starts smoothly.
Reflection
Reflection
The biggest unlock wasn’t better technology, it was designing the experience in the right order.
By moving preparation before the interaction, things felt a lot smoother. There was less chaos, sessions ran more efficiently, and the whole experience started to feel as polished as a real studio shoot.
The biggest unlock wasn’t better technology, it was designing the experience in the right order.
By moving preparation before the interaction, things felt a lot smoother. There was less chaos, sessions ran more efficiently, and the whole experience started to feel as polished as a real studio shoot.
What's next
What's next
As the world moves toward a more video-first way of communicating, the same approach can extend beyond photos. The system could enable guided, remote video capture where users record high-quality videos on their own devices, while still receiving real-time direction.
With the right mix of guidance, framing, and post-processing, production-level video could become just as accessible and scalable as headshots, without the need for traditional setups or equipment.
As the world moves toward a more video-first way of communicating, the same approach can extend beyond photos. The system could enable guided, remote video capture where users record high-quality videos on their own devices, while still receiving real-time direction.
With the right mix of guidance, framing, and post-processing, production-level video could become just as accessible and scalable as headshots, without the need for traditional setups or equipment.
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